The reddit search function is a very important tool for buyers when doing our research while looking for new vendors. While some abbrevations might be obvious as to what they mean, the vendor won't show up on a search.
So please, let's make an effort as a community.
Along the same lines: please spell the vendor's name the same way they spell it on their markets. A reddit search for TheLemonadeStand will come up with different results than a search for The Lemonade Stand.