You can now generate links pegged to BTC, EUR, USD, AUD, CAD, GBP prices that you can share on on forums, reddit, etc.
Listings are not stored on TorEscrow's servers - links are generated that allow to buyers initiate escrow transactions. Using custom product codes you can generate links for all your products/services without any information being left on TorEscrow servers.
Also impersonation is impossible, since you are required to register with a Public Key. If an impersonator used an established merchants public key, the merchant can use their private key to recover the password on the account and take it over.