I've been an active member of the DNM community since before the shutdown of SR1 (yes, this is my burner account), and along the way, have helped introduce many people into the wonderful world of the digital drug trade. I've recently stopped this, and took a step back.
Making up only small percentage of the Internet community, working in the clandestine digital underground, isn't publicity the last thing we want? Why is praise given for possible documentaries that could spark curiosity (of the cat-killing variety) and make our operations known to the rest of the world?
I believe it's important to restrain this from becoming a globally super-well-known thing, no matter how much good it can do for every drug user out there.
As somebody who makes money on the side through DNMs, I can imagine that if there were more customers that prices would skyrocket and make it impossibly for me to make much money off of small orders at all. What happens when things become more legal and easily purchased? Then we have no market.
Tl;dr: (Title)
Hell yea we want publicity. The more people that see this, the more people that use it, the beauty that exists in any free-market system like the US economy (not exactly like, of course since the US economy isn't exactly free, it's just freer) or trade site like craigslist, ebay, etc. It will be just like torrents and wikileaks. The very nature of P2P means it cannot be stopped.
And as more people use DNMs, more people will see the fallacy that is government. That you can somehow trust the same people who think it's moral to illegalize drugs and tax tobacco, to run healthcare, your police, your military, your streets.
No one can stop P2P systems like the DNMs, and the government is already well aware of it. Of course, the beauty of government is that not a single person in the US would say "Yes, I approve of $10 billion of taxpayer money to go towards combating the DNM', but the government will make that decision for you in a heartbeat.
Bring on all the publicity. Government can play whack a mole all it wants, but ultimately consumers, whom are most important, will win out as more vendors and admins join and offer a more competitive market for the larger, more attractive customer base with whom to do business with.